Search Engine Optimization or SEO is the simple activity of ensuring a website and business listing can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it’s SEO.
Ask some SEO companies about SEO and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. At Nexus Business Listing, g we love seeing the light bulb go on when our clients get it. We prefer our clients to know exactly what we are doing for them!
We offer a variety of different programs that will ensure to bring new generated traffic to your business.
Get your Google local listing activated and make sure your business appears as a verified business on Google. You will be listed on Google Web Search, as well as Google Maps, Mobile search, 1-800-GOOG-411 voice directory search, Google Earth, and Google Plus. On any of these services, if someone searches for your business your listing will show up!
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).
First, let’s examine the differences between SEO and PPC. You can’t decide which strategy is best for you, if you do not understand how they’re different.
SEO is about optimizing your website and content to rank higher in organic search results for targeted keywords on the most impactful search engines: Google, Yahoo, and Bing.
PPC (Pay Per Click), on the other hand, is all about paying for advertising space for specific targeted keywords on search results pages.